Louisville Tourism

We partnered with Louisville Tourism to authentically represent the city with African American travelers. By scouting a local African American photographer and casting diverse talent across all ages, we ensured the photos gave a real view of travel in Louisville. This project aimed to move away from stereotypical and posed visuals often seen in travel media. The goal was to inspire travel and encourage visitors to share the amazing experiences they had in Louisville with others. Through our detailed creative production and talent sourcing we were able to create a fresh, inclusive look at what Louisville has to offer and a city where everyone can feel welcome.

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