Teddy Abrams

Teddy Abrams approached our team to revitalize his social channels at the height of his first Grammy campaign. We built a strategy that brought more life into his brand, highlighting not just the music but also who Teddy is behind the scenes. This approach connected him with both new and existing audiences, helping shift perceptions of classical music, humanized Teddy in a way that resonates across generations, and led to his first Grammy Award win with the Louisville Orchestra. The result was some of his biggest social media growth yet, reaching new audiences in a way that felt fun, approachable, and true to his passion.

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